The field of marketing and communication is another of Trayma's strengths. As well as working with marketing and communication departments across a range of business sectors, we also work directly with advertising and communication agencies. In this sector, language advice is key as a campaign or a slogan may be hugely successful in one country but have completely the opposite effect in another if it isn't adapted to not only the language but to the culture and the target audience. This means being able to not only translate a text but also interpret it, respecting the creative impact without losing the meaning and intention behind it. The guarantee Trayma offers is that we have professional translators specialised in marketing and international commerce, who in addition to being native speakers know the culture of their country perfectly.