The field of marketing and communication is another of Trayma's strengths. As well as working with marketing and communication departments across a range of business sectors, we also work directly with advertising and communication agencies. In this sector, language advice is key as a campaign or a slogan may be hugely successful in one country but have completely the opposite effect in another if it isn't adapted to not only the language but to the culture and the target audience. This means being able to not only translate a text but also interpret it, respecting the creative impact without losing the meaning and intention behind it. The guarantee Trayma offers is that we have professional translators specialised in marketing and international commerce, who in addition to being native speakers know the culture of their country perfectly.
“Trayma is always a guarantee. Fast and professional, you know you can count on having the translation you need, including in the language you didn't even know existed. In terms of communication, they know how to give that special touch you need for advertising language and they even check the final version to iron out any errors that might creep in during the formatting phase and to really tighten up the way it fits with the product image. They give us the confidence and security that essential in a sector like ours”
Creative Grupo Antón