Short answer: yes. Google does not penalise a text for being translated with AI; what its spam policies flag is generating large numbers of pages automatically, with no review and no value for the user. The real risk lies elsewhere: a website that sounds machine-translated inspires little trust and may not use the terms your customers search for in their language. The safe approach is to translate with AI, review the texts and take care of the technical side of the multilingual website.
When a company considers translating its web pages with AI, the first question is usually whether it will affect its multilingual SEO. Google has explained that what it values is content that is helpful for people, not how it was produced. That is why translating your website with DeepL, ChatGPT or an automatic translation plugin is not a problem in itself. What its spam policies do cover is generating large numbers of pages automatically, including through translation, without adding value for users. In practice, the problems of a website translated with AI and not reviewed are usually different: texts that are understandable but do not sound natural, terms that are not the ones your customers use in their language, errors in product pages, prices or terms, and pages that inspire little trust in visitors. On top of that comes the technical side of a multilingual website (one URL per language, hreflang tags, translated menus and metadata), which depends on how your website is built. We take care of the texts: we review your AI-translated website against the original with our AI translation quality control service.
Texts that sound written in the language, not translated.
Your business terms, consistent across the whole website.
Prices, measurements, deadlines, terms and calls to action.
We also review the texts Google sees, if you send them to us.
A professional translation team that reviews your website texts translated with AI against the original and corrects what machine translation cannot solve: meaning, terminology, natural style and data. If the translation has so many errors that it is better to redo it, we tell you before we start. Personalised service from start to finish.
Select the language of your website and tell us which pages you want reviewed. We review web texts translated with AI in the same language combinations we translate; if you don't see yours, ask us.
These are the web contents most worth reviewing after a machine translation, because they are what your customers read before deciding and what carries most weight in the SEO translation of a website.
The texts that present your company and what you offer.
Descriptions, features, measurements and variants.
Informative content that attracts visits from Google.
What appears in search results.
Legal notice, terms of sale and privacy policy.
The short texts that AI translates without context.
If you regularly publish content translated with AI.
The complete review service for machine translations.
A multilingual website that performs well on Google needs two things: good texts in each language and a correct technical structure. We take care of the first; the second depends on your website and whoever manages it.
We compare each AI-translated text with the original and correct it so that it says the same thing and sounds natural in the target language.
The multilingual structure of the website: how the languages are organised, what Google sees of each version and how they relate to each other.
A simple process: you send us the original texts and the AI translation, we review them sentence by sentence and return them corrected, ready to publish.
The original texts and their AI translation, preferably in an editable format.
NowWe assess the initial translation, the language and the volume of text.
15 minWe compare it with the original, correct meaning, terminology, data and natural style, and carry out a final check.
Depending on volumeIn the format you need, ready to publish.
GuaranteedThere is no single rate: reviewing a few pages well translated by AI is not the same as reviewing an online shop with many product pages that need to be largely redone. The price is calculated based on these four factors, which is why we need to see the original texts and your translation before giving you a fixed figure.
Send us these four details and we'll reply with the price, a feasible deadline and the recommended delivery.
Google assesses content by how helpful it is for people, not by whether it was created with the help of automated tools. At the same time, its spam policies consider it abuse to generate many pages with the main aim of manipulating rankings without adding value for users, and they explicitly include automated transformations such as translation. Reviewing the translation before publishing it is the simplest way to stay well clear of that case.
For websites with several languages, Google recommends using a different URL for each language version and indicating which versions are equivalent to each other, for example with hreflang annotations. That setup depends on how your website is built and is managed by your team or web provider.
This information is for guidance only and summarises Google Search Central's public documentation, which you can consult via the links.
These are the web contents we most often receive translated with AI. If yours is not on the list, ask us.
We are right in the centre of Alicante, next to the train station, with easy access by public transport. In-person service by appointment and online processing throughout Spain.
Send us the original texts and the AI translation and tell us which pages you want reviewed. We'll tell you the fixed price and turnaround, in complete confidentiality.
Adjunta la documentación y te devolvemos presupuesto cerrado en 15 minutos, bajo confidencialidad. Sin compromiso.
